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Ideas for your next business decision.
What is changing in technology, what it means for your business and where to start.
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Emerging technology, explained through the decisions your business faces.

Technology and business strategy
Keep business app subscriptions under your control
Apple now supports volume purchasing for app subscriptions. Review who manages your team's seats, billing and work files before changing how you buy software.
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AI and business strategy
Try sorting customer enquiries before automating replies
OpenAI's Decisions API is now generally available. For a small business, a useful first trial is sorting enquiries while people remain responsible for replies.
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Websites and search
Give your growing website clear paths to every page
Google has clarified its URL guidance. Here is how a small business can keep new and older pages reachable, with useful links, pagination and a current sitemap.
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AI and business strategy
Keep your business instructions usable when AI tools change
Anthropic is donating Agent Skills to an independent foundation. Here is what that means for keeping business procedures useful across AI tools.
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